Selling your home in London, Ontario

Selling well in London comes down to three things: a price set from real nearby sales, a home prepared so buyers see it at its best, and negotiation that protects your terms as well as your number. We start with a free evaluation prepared by Rob or George, never an automated estimate, and stay with you through offers and conditions to closing.
A bright kitchen with a dark island, marble counters and a garden door

How do you price a home in London?

From the sales that matter: comparable homes on your street and in your neighbourhood, adjusted for size, condition, lot and updates. Asking prices of what is listed today tell us your competition; what actually sold tells us the value. You get the reasoning, not just a number. Start with a free home evaluation.

What do you do to sell my home?

The work, in order:

  1. 1

    Evaluation and plan

    Price range, timing and what to fix or leave, with a checklist for preparing your home.

  2. 2

    Preparation

    Repairs worth doing, decluttering and staging where it pays. Clients mention Rob's advice on "what was worth upgrading before listing and what doesn't need to be done" in their own reviews.

  3. 3

    Marketing

    Photography, the MLS® listing, our network and, where you want discretion, a quiet or exclusive approach. Here is how we market a home.

  4. 4

    Showings and offers

    We qualify buyers, present every offer and negotiate price, conditions, deposit and dates.

  5. 5

    Conditions to closing

    We keep the buyer's inspection, financing and paperwork on schedule until the deal is firm and closes.

What does it cost to sell a house in Ontario?

The brokerage fee set out in your listing agreement, your lawyer's fees, discharging your mortgage (ask your lender about any prepayment penalty), and moving. Ontario land transfer tax is paid by the buyer, not the seller. We put the fee and every term in writing before we list.

What clients say

Anita osmani

My partner and I worked with Rob Georgopolous as our realtor and he exceeded all expectations. He assisted with the timely sale of our home and helped us find our new perfect home. His responsiveness, expertise and kindness made the entire process smooth and efficient. We can’t thank you enough, Rob!

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Natalia Bessegato

Rob guided me through every step of buying my first home 5 years ago and has since been my go to realtor. Most recently he helped find our forever home then sold our current house for above asking within hours of hitting the market- a remarkable result in a market that isn't favouring sellers as of late! He's knowledgable and very accessible, often replying to messages within minutes. From the first meeting you can tell he's passionate about his job and cares about the clients he is representing. He cares about more than just closing a deal which makes all the difference in today's market.

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Justin Bettencourt

We've had the pleasure of working with Rob for both purchasing, and selling our homes. Not only is he super down to earth and an amazing person, he understands your needs, doesn't push you out of your budget, and works hard to make sure you're happy with your purchases and sales. For this reason, it's been an easy recommendation to friends and family knowing he'll take care of them just how he took care of us. Would give him 6 stars if we could!

Read more of Justin Bettencourt's review
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Questions and answers

How long does it take to sell a house in London?

It depends on price, condition and the season. Well-priced, well-prepared homes sell faster; several of our reviewers describe sales within hours or days of listing. We give you the current picture for your neighbourhood at the evaluation.

Does the seller pay land transfer tax in Ontario?

No. Land transfer tax is paid by the buyer on closing.

Can you sell my home without a sign or open house?

Yes, if discretion matters more to you than maximum exposure. Many significant residences we have represented were sold on an exclusive basis, many without signs, open houses or MLS®. We talk through the trade-off first.

Is your home evaluation automated?

No. Rob or George prepares every evaluation personally and privately, from your home's details and their knowledge of the local market.

What is your home worth?

A free evaluation prepared by Rob or George. No obligation to list.